Fashion | Now more than ever, it's time to talk about new forms of creative expression, to communicate and experiment through new initiatives that will allow us to grow together towards a world that is more sustainable every day and in this regard digital fashion has a lot to say. It is estimated that in some countries, such as Japan, people devote many hours of their day to digital entertainment.
It is estimated that in some countries, such as Japan, people devote many hours of their day to digital entertainment. Five or six hours, of which a large part is dedicated to video-recreational activities. The focus is on social media and video games.
How can fashion fit into this context and also entertain?
In recent years, many agencies and companies have invested in the search for "alternative" forms of marketing, beyond the traditional one. this is how digital fashion evolves
The first digital dress, made by the fashion house "The Fabricant", was sold at auction (at the beginning of 2019) for almost 10 thousand dollars. The dress, named "Iridescence" because it changes color with movement and creates plays of light, can be worn by its owner exclusively in his online life.
A symbolic sale to emphasize the debate on sustainability.
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"They create their own looks and challenge other players to a style challenge, but they can also buy clothes through links to the shop. Fortnite fans, on the other hand, wear
Fortnite fans, on the other hand, wear Nike in their adventures.
The Chiara Ferragni of the future, perfect but not real. Perfect and less risky influencers, who adapt to every occasion, thanks to graphics experts and 3D programmers. Lil Miquela, Shudu Gram among them.
Una corsa ai ripari, quasi una necessità per combattere l’inquinamento causato dall’industria della moda; una modalità per divertire e ispirare, farsi conoscere e trasformare le idee in tessuto solo in base a richieste e feedback del pubblico. Senza dimenticare che la moda racconta storie e vende sogni.