Fashion | La storia si unisce al moderno. La tradizione all’immaginazione. Colori, materia e forme si combinano tra loro richiamando epoche passate con uno sguardo rivolto al futuro.
These are the jewels of 12PM, a Bolognese brand born from the mind and creative flair of the designers Michela Trento and Gianluca Ricci who, together with eiDesign, will be present at Milan Fashion Week 2020.
A harmonious union that blends and reinterprets the past in a modern key. Different eras and places give life to small works of art, recalling the typical forms of the Victorian age, of ancient Egypt up to the floral symbolism typical of Japanese culture.
The first 12PM collection sees the light in 2019 after more than a year of stylistic and materials research. Brass is the protagonist of the brand's creations, giving each piece uniqueness and timeless elegance.
The shapes and embroideries that characterize each jewel are shaped by the hands of skilled craftsmen who, thanks to their experience, dedication and attention to every detail, give exclusivity and excellence to every single product in the collection.
Each jewel tells a story, talks about life and experiences, lived or imagined. A story designed by the stylist Michela Trento herself, who has always been a lover of drawing and comics, transforming each creation into a concentrate of elegance, mystery and uniqueness, like every story that has been or is yet to come.
INFO: www.12pm.it