Joana has always been passionate about beauty and glamour, especially after her parents took her to see a show (when she was only five years old) in a disco at the hotel they were staying in Portugal, called Broadway. She was so excited whenever she saw a show with shinny clothes, feathers, sparkles and lots of glamour, typical of the 80’s.
She grew-up exploring her artistic skills in ballet, acting and handycrafs, with the feeling that one day she would work with something related to that.
Since her graduation in Marketing Management, she started to realize several ways of communication through which she could fulfill her intellectual creativity associated to beauty, fashion and the art of creating.
After she graduated in 2007 she lived in Barcelona, for two years, where she had the opportunity to meet some wonderful artists that encouraged her to develop her own artistic skills in bodypainting and creating costumes to complete her own characters.
Throught this project, created at the beginning of the pandemic, Joana started developing a greater freedom in her way of communicating by means of a more conceptual and artistic visual content, using her body language and different products and objects such as makeup, fruit, lamps, rugs, shoes, suitcases, and everything that inspires her. Aiming to inspire people to live new experiences, challenging self-acceptance and self-love with greater freedom.
As a creative producer, Joana believes that also within brands, can adopt creative communication strategies with great visual impact for marketing and advertising.