Alejandro Barrón was born in the state of Hidalgo, Mexico, throughout his life he has grown up with a great fascination for art, his greatest inspiration comes from the knowledge acquired by studying architecture in Guadalajara, as well as fashion design in Madrid, but Above all, each design inspires and projects an expression of what Mexico is, from the mythical to the vernacular, from the ancient to the present.
The brand transports us to a Mexico through its history, fundamentally characterized by the purity and abstraction in each piece, translating into an architectural proposal rich in textures, both straight and organic geometries that also represent part of the ancestral iconography of clothing. indigenous. Alejandro was part of eiDesign Selection to present his last collection at eiDesign Pop Up Store Milán Fashion Week Febrary 2020.