We’re happy to be present again on September 19 during Milan Fashion Week for the first time after the COVID emergency, with our usual Pop-Up Store. The only one in the city of Milan that will bring together again exclusively Spanish, Latin American and Italian independent brands and designers, with exhibition and sale of their products for 14 days. Our goal? continue to support brands and designers giving them the opportunity to present their creations at one of the most important fashion events in the world: Milan Fashion Week. In addition to recreating a showcase for professionals and fashion enthusiasts, where they can discover exclusive products with a common thread linked in particular to Mediterranean culture.
A journey through Mediterranean fashion culture, into the DNA of its creatives and into the identity of its places
eiDesign Pop-Up Store is a journey through the culture of Mediterranean fashion, the DNA of its creatives and the identity of its places. For this III Edition EIDESIGN MFW, we have made a careful selection of 18 brands and designers with a common thread linked to the sustainability and tradition of their culture.
From Chile, designers such as Guido Vera and his collection “Ready to Wear” with a strong intention to show the past and present of Chile through remaining technological and sustainable fabrics; Ropa de Genero brand known for its exploration of fibres on the body, will present its “Continentes” and “Tejido Escapular” collections. From Spain, (among others) Carola Monje and Yvan Andreu winner of the Samsung Ego Innovation Project award of Mercedes Benz Fashion Week Madrid 2020 will present his new collection “More than human” . And to conclude in Italy, where interestings brands as Miracapalbio will bring us his collection of Maremma glasses inspired by the geometry of the cultivated fields, vineyards, and battlements of the castle of Capalbio, the beating heart of his project.
And not only! This year our Pop-Up Store is full of events during Milan Fashion Week with visuals installations and DJ set Keyoshin as result of our collaboration with Chandelier Studio.
All this and much more of course with our selection of brands and designers: Ropa de Género,Yvan Andreu, Ilaria Bonardi jewels, Pepa Flaca, Stu , Guido Vera, Carola Monje, Chavarriaga, Malaika, Miracapalbio, I’AM, Moar jewels, N0va, Anarela, Elyssanne Schuurman, Earthwear and Bottega Bernard.
And of course with our partners: Chanderlier.studio, Glassmateria, Aplem, El boss del Taco, Vintage print.
WE ARE WAITING FOR YOU!
CALENDAR EIDESIGN POP UP STORE MFW
“OPENING PARTY” Meet our designers
20 September 2022 – 19:00/22:00
Meet our designers
Free cocktail + DJ Set Keyoskin
Apply: https://www.eventbrite.it/e/414580650887
chavarriaga “THE KING OF BROKEN HEART”
23 September 2022 – 19:00/22:00
Join us for the launch of the animated short film The King of the Broken Heart by Linda Tragno and Dzhamilia Meredova x chavarriaga, a Colombian designer based in Milan.
Free cocktail + DJ Set Keyoskin
Apply: https://www.eventbrite.it/e/412519536037
Yvan Andreu “MORE THAN HUMAN”
24 September 2022 – 19:00/22:00
Join us to meet Spanish designer Yvan Andreu and his collection “More than human”.
Free cocktail + DJ Set Keyoskin
Apply: https://www.eventbrite.it/e/420491751147